In recent years, we see that vary in terms of logo design. Unal said this change was made to comply

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Istanbul Bilgi Üniversitesite the PRCC - Corporate Communication Graduate Program; This week's guest is the industry's leading brand of Meet the Masters secap course secap Teoman Ünal UPS Turkey's Marketing Director. Unal sector where students share their experiences in the course of the logistics industry in the global framework of assessment secap and UPS Turkey had the opportunity to look from a different angle to streteji communication in particular.
Information PRCC graduate program secap of interactive lesson Pub 521 of Meet the Masters this week's guest UPS Turkey's Marketing secap Manager Teoman Ünal. He began his career as UPS's headquarters is located in Atlanta; secap Since 2010 is continuing as Director of Marketing at UPS Turkey Unal; UPS, communication strategies, shared logistics industry and sectoral experiences with the students. Unal where guests were prominent topics in the context of corporate communications course was as follows:
One of the most important parts of the identity of the brand and logo are symbols TYPE. In the academic sense of color is proven power and its impact on the human psyche. The choice of colors to be used in the logo for a brand is a very important decision. At first glance, the brown UPS's main color is evident not so hot an impact. secap Then why brown? Teoman Ünal began the presentation by answering this question. Brand brown symbolize my choice, Unal, indicating that the period of the important parts that come from Coach and Wagon, the brand of the color selection '' premium '' he said emphasizing the way. Unal also is valid in every sense of the simplicity they want to highlight the ups; He added that the importance of communication in terms of simplicity.
The most important element of the design after the UPS logo color. Maintained secap a eagle on shield-shaped logo designed in 1916. Eagle desired to emphasize the concept of speed, time, place, '' so I left the safety shield. Logo highlighted by a change to the desired value while also changing; changes in business practices is reflected in the form of logos over time.
In recent years, we see that vary in terms of logo design. Unal said this change was made to comply with the minimalist trend in recent years, adding that it is easier for the new logo to digital secap integration.
change the logo in their advertising campaigns ups of the year, and the messages they put forward in the communication secap we see that happen. secap The excess in the number of messages in the campaign in 2006, when the delivery was over they have the widest distribution network in 2009. Finally made the advertising campaign, and the message and jingle 'We Love Logistics!' ...
Teoman Ünal, for an overall inter-company selling UPS, emphasized the point where it is difficult to adopt the concept of logistics. It is difficult to internalize the concept of logistics customer accepts a job emotionally through this campaign, taking Unal said they facilitate this process.
Indicating that they are one of the latest entrants in the social media brand Unal, not to increase the number of fan interaction to create trouble in social media thinks that keeping a high level of customer satisfaction. UPS's Facebook and Twitter accounts to tell both brands to share their stories; Unal said that they use to communicate with both the customers; they follow a transparent policy on social media, customer reviews, rather than remove them, he added that they try to solve the problem by providing recycling.
If the cause be entered now social media 'someone you do not have you on social media is going there for you' secap 'said form, in social media, today's communication is a strategic place and that is a point of necessity.
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